We are a company that has a journey of more than 30 years in the jewelry industry. This is why we have managed to combine our knowledge in design and jewelry in order to dabble in the generation of jewelry from 3d printing, without neglecting the quality of the products, and the correct advice to our customers.


We are a family company dedicated to the development of fine jewelry, which symbolizes art, quality and innovation.   


To be an icon in the world jewelry of beauty, quality and innovation for the year 2025. 


Team solidarity work and Cooperation: Union, respect, solidarity, freedom, trust, support. 

Sense of belonging: pride, joy, coexistence, permanence and loyalty. 

Competitiveness: Quality, low costs, agility and execution.

Innovation: Reinvent ourselves continuously. 

Experimentation and Research: Focus of study, training and technology. 

Autonomy: We encourage the creativity and individual contributions of each member of our team.   


Our origins were in mid-1981, when its founder, Arturo Rojas, began offering jewelry in 18k gold to employees of several public companies in the center of Bogotá. 

Our first office was acquired in 1985. However, it was not until 1986 that ZAARI  officially registered with the Chamber of Commerce of Bogotá. 

In 2008, the ZAARI brand was registered. 

Currently, we are a company, dedicated to the desig and sale of files classic and modern jewelryr. Our continuity in the market, has generated competitive advantages, in which the personalized attention to our customers, the Quality, the Design and the development of New Technologies, make our desings the best in the jewelry market.